Fallon Sherrock has signed as a new Player Ambassador with Winmau, a world-leading manufacturer of darts equipment. The British crowd favorite is aligning her name with one of the sport's most iconic brands, as announced on Wednesday, 18 March 2026.
Sherrock, who became one of the most recognizable faces in women's darts after her historic breakthrough at the 2020 PDC World Darts Championship with two landmark victories, has since won the Women's World Matchplay and claimed twenty titles on the PDC Women's Series. Her impact was recognized in 2023 with an appointment as a Member of the Order of the British Empire (MBE). Later this year, Winmau will launch a special Sherrock darts range available via their official website.
In a statement, Sherrock said, "I'm thankful to my team at MODUS Sports Management in bringing me over to the huge legacy manufacturer Winmau. It's an iconic brand in darts and I'm proud to represent them on the biggest stages. I'm really excited about what we can achieve together." Phil Borthwick, CMO of parent company Nodor Group, called Sherrock "a true legend of the sport," noting that her 2020 performance "transcended beyond the traditional darts audience, captured mainstream attention, and helped pave the way for more women to compete at the highest level." Billy Lovell of MODUS Sports Management added, "With Fallon being a trailblazer in women's darts, it is only right she is now an official ambassador and sponsored player by the huge legacy manufacturer Winmau."
