Paul Nicholson has hit back at early criticism of ITV's revamped darts production, arguing that sweeping changes behind the scenes were always going to bring "teething problems." In his column for SportingLife, the former professional turned pundit stated, "When Matchroom decided to take over from ITV for this production and do things themselves, there were always going to be changes. Changes to staff, changes to production, changes to infrastructure." He emphasized the logistical challenge of events like Minehead, with its multiple rooms and stages, and believes viewers are judging the new product too quickly.
Nicholson addressed specific criticisms, including complaints that the broadcasts increasingly resemble Sky Sports due to crossover talent like Wayne Mardle and Glen Durrant joining, while Mark Webster and Dan Dawson remain on both productions. He noted, "Chris Mason's presence means there's still a little bit of traditional ITV stock." On presenter Pete Graves, who has faced scrutiny, Nicholson said, "Pete Graves is a great journalist. What we should do is give him the rest of the year to understand the intricacies of darts, because he's a football guy, everybody knows that." He compared this to past transitions, citing Dave Clark and Emma Paton, and urged fans to be patient.
Other innovations, such as reporters like Alexa Rendall getting closer to the crowd, are aimed at bringing "a little bit of vibrancy" and more connectivity with fans, though Nicholson acknowledged Rendall's job is tough with "4,500 partygoers" in Minehead. However, he was critical of the new graphics, especially the scoreboard, saying, "The only thing I take an exception with... is that we don't believe the previous graphics needed to be replaced." He expects improvements by mid-year for events like New York.
On the new mastercaller Lewis Jones, who has drawn criticism, Nicholson said it was "inevitable" given the long tenure of predecessor John McDonald since 1993. He noted Jones is taking the role seriously, seeking advice from voice coaches and improving weekly. Nicholson concluded by reflecting on social media negativity, stating, "It seems like no matter what the viewers watch these days, if it's something new, it's a case of 'What's bad about this? What can I post on social media?'" He believes the team did a great job for a first domestic event, despite imperfections.
